3daysofdesign 2024

Under the headline "A New Point of View", NORR11 & A-N-D opened the doors to a reimagined space at the NORR11 Copenhagen headquarters exclusively for 3daysofdesign 2024.

An exhibition setup aimed at sparking curiosity, engaging all senses, and highlighting the diverse nuances of the two brands. Visitors could experience product releases, furniture dressed up for the special occasion, and various themed rooms, each offering a unique and immersive experience.

Video by Enia Studio

Each room was designed to provide a unique experience, guiding guests through the exhibition with a 'roadmap.' By the entrance, visitors were greeted by a spinning podium showcasing the Fave Chair, a new product released by NORR11 during 3daysofdesign.

In “The Favorite Room”, characterized by crisp white and silver tones, visitors were surrounded by a sense of futuristic glamor reminiscent of the iconic style of the 1980s—a blast from the past in the best way possible.

The “Outdoor Oasis” welcomed visitors with the sound of birds chirping and humming bees.

Here, guests could explore NORR11's Outdoor collection along a botanical installation designed by Studio Hinhede and garden designer Lotte Bank Nielsen.

Photo by NORR11

Photos by Aséance Studio and NORR11

In the “All Dressed Up” room next door, furniture was adorned with textiles designed by textile and print designer Jennifer Shorto. Finally, visitors would enjoy a cup of coffee away from the hustle and bustle of the festivities in the NORR11 x A-N-D Café.

Photo by Aséance Studio

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