3daysofdesign 2024
Under the headline "A New Point of View", NORR11 & A-N-D opened the doors to a reimagined space at the NORR11 Copenhagen headquarters exclusively for 3daysofdesign 2024.
An exhibition setup aimed at sparking curiosity, engaging all senses, and highlighting the diverse nuances of the two brands. Visitors could experience product releases, furniture dressed up for the special occasion, and various themed rooms, each offering a unique and immersive experience.
Video by Enia Studio
Each room was designed to provide a unique experience, guiding guests through the exhibition with a 'roadmap.' By the entrance, visitors were greeted by a spinning podium showcasing the Fave Chair, a new product released by NORR11 during 3daysofdesign.
In “The Favorite Room”, characterized by crisp white and silver tones, visitors were surrounded by a sense of futuristic glamor reminiscent of the iconic style of the 1980s—a blast from the past in the best way possible.
The “Outdoor Oasis” welcomed visitors with the sound of birds chirping and humming bees.
Here, guests could explore NORR11's Outdoor collection along a botanical installation designed by Studio Hinhede and garden designer Lotte Bank Nielsen.
Photo by NORR11
Photos by Aséance Studio and NORR11
In the “All Dressed Up” room next door, furniture was adorned with textiles designed by textile and print designer Jennifer Shorto. Finally, visitors would enjoy a cup of coffee away from the hustle and bustle of the festivities in the NORR11 x A-N-D Café.
Photo by Aséance Studio
Fave Chair
The essence of crisp and cool. Representing a new genre within the NORR11 universe, the chair signals the opening of a new horizon. The name 'Fave' is a nod to the 80s, serving as a link to the chair's design inspiration but reinterpreted in a contemporary way. Like a blast from the past, but in the best way possible.
Jagger Lounge
Jagger took shape from a simple curve drawn on a piece of paper, rooted in the idea of creating an unrestricted form perfectly complementing its surrounding space. The design offers absolute freedom and flexibility, almost tailor-made to suit a room's dimensions and intended purpose.
Studio Outdoor
Experience the allure of an outdoor sanctuary inspired by the atmosphere of indoor lounges. Ideally suited for living, socializing and relaxing, the Studio Sofa, Hippo Chair and Hippo Lounge Chair have been specially designed for outdoor areas.
Totem Chair
Totem is an easy-going chair designed with a light and informal expression. Its round back, inspired by the similar back of the Hippo series, encourages freer and more relaxed sitting positions than traditional chairs. Whether leaning back casually or resting the arms comfortably on the rounded back, Totem accommodates diverse sitting styles, particularly suited for more casual environments.
Jagger Dining
Today, with a growing demand for elevated restaurant experiences, where interior design plays a pivotal role, the dining version stands as a true game-changer. Its segmented design allows complete freedom to play with its shape opposed to traditional built-in solutions. Imagine its endless curvature in a restaurant, forming subtle arcs to nestle in a dining table.